Words have meaning and power as we all know, but do words really matter in business? Using the proper words is as important as hand washing during Covid-19. When formulating emails, words are especially important because tone cannot always be determined. Sometimes picking up the phone is simply easier, but who has time for that right! Certain words can offend even without intention, so when using words, just take a moment to think about what you are saying or typing because it can be the fine line between gaining or losing a customer. How we speak in our family/friendship circles usually will not be appropriate for business and
convoluting the relationship can be detrimental to your business. So choose your words wisely!